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Duration: 60 minutes
Summary
The no-alcohol beer segment is rapidly emerging as a dynamic force in the global beverage market. This segment is projected to account for approximately 4% of global beer consumption in 2025 which is equivalent to around 75 million hectoliters.
With a robust CAGR expected to accelerate from 6% to over 10% in the next decade, this category is gaining momentum among health-conscious and lifestyle-driven consumers. In 2024 alone, global no-alcohol beer volume rose by 9%, with forecasts anticipating a remarkable 17% growth by 2028.
However, producing no-alcohol beer presents a unique set of challenges due to its significantly different composition compared to traditional beer. This altered profile makes no-alcohol beer more vulnerable to microbial spoilage and increases the risk of pathogenic germ growth, demanding stricter hygiene and safety protocols.
Additionally, conventional heat-based pasteurization methods tend to be less effective, complicating the preservation process. No-alcohol beer also suffers from reduced colloidal stability, which can impact shelf life and visual appeal, making quality control and formulation precision critical in maintaining product integrity.
Speakers
Philipp Zeuschner
Deputy Head, VLB Research Institute for Beer and Beverage Production, Berlin
Philipp Zeuschner is responsible for a wide range of activities including technological consultancy, technical acceptance testing and training programs for the international beer and beverage industry. He also oversees project management within VLB’s pilot brewery and is actively involved in the planning and execution of both preparatory and market-oriented R&D projects.
Philipp started brewing in a Berlin craft brewery, studied brewing technology at TU Berlin and entered the VLB as scientist associate and consultant right after in 2013.