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Rising Demand, New Challenges: How White & Rosé Producers Are Adapting
Feb, 2026
What Challenges Are White and Rosé Wine Producers Facing Today?
White and rosé wines are experiencing rapid growth worldwide, and with that comes new expectations for clarity, stability and processing efficiency. Winemakers are navigating shifting consumer preferences, tighter sustainability goals and more complex production demands.
Our latest on demand webinar brings together Pall’s filtration specialists to discuss the trends, risks and technologies shaping modern white and rosé wine production. This blog offers a high level look at the themes covered, while the full session provides the deeper exploration, examples and technical guidance you won’t want to miss.
Why Are Filtration Demands Changing for White and Rosé Wines?
Producers are managing evolving challenges linked to style trends, lower alcohol wines, reduced additives and higher consumer scrutiny around product appearance. These shifting expectations have a direct impact on:
- Protein and microbial stability
- Clarity and turbidity control
- Bottling stage security
- Operational efficiency and sustainability
The webinar breaks down what’s driving these changes and how wineries can adapt effectively.
The Growing Role of Colloids in Modern White and Rosé Winemaking
Climate change is increasingly influencing grape composition, often resulting in higher sugar levels, altered phenolic maturity and reduced natural acidity at harvest in many regions. In white and rosé winemaking, these shifts can favour the formation and persistence of protein‑, polysaccharide‑ and phenolic‑based colloidal complexes, particularly when processing conditions allow greater extraction. As a result, wines - especially those positioned within Chill and Cheer styles - can present an increased risk of colloidal instability and turbidity under certain conditions, making clarification and stabilization more challenging. In response, producers are placing greater emphasis on proactive colloidal management and well‑adapted filtration strategies, including the use of targeted fining agents such as Oenoflow or Oenofine in combination with SUPRA depth filtration, to effectively handle increased colloidal load while preserving freshness and visual brilliance.
What Will You Learn in the Webinar?
Here’s a preview of what our experts explore:
- How changing drinking habits influence filtration strategies
- Why white and rosé wines are more sensitive to instability
- Where efficiency gains can be unlocked in the cellar
- How filtration technologies are evolving to meet modern demands
Each topic is discussed with practical examples and real-world considerations, covered fully in the recorded session.
What Will You Learn in the Webinar?
This session offers valuable insight for:
- Winemakers and enologists
- Cellar and production managers
- Quality assurance teams
- Winery operations and sustainability leaders
If you’re involved in safeguarding wine quality or improving production flow, this webinar will be particularly relevant.
How Can Modern Filtration Support Wine Quality and Efficiency?
Today’s filtration systems can help producers reinforce stability and improve operational reliability without relying heavily on additives or extra processing steps. The webinar outlines how wineries are approaching:
- Protein stability
- Microbial control
- Bottling filtration confidence
- Process optimization
The details, examples and system insights are available exclusively in the on demand recording.
Ready to Watch the Full Discussion?
The on demand webinar is now available and offers a comprehensive look at the trends and solutions shaping the future of white and rosé wine production.